boAt dominates the earbuds segment, Realme took a giant leap to reach this position

boAt dominates the earbuds segment, Realme took a giant leap to reach this position

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Best Earbuds: In the latest Counterpoint research on True Wireless Stereo (TWS) earphones (earbuds category), boAt is at the top in India. At the same time, Realme has achieved the number 2 position while performing brilliantly. Realme has achieved this success by beating many other big companies in the third quarter of 2021. Let’s know in detail how the boat and Realme performed.

According to a Counterpoint Research report, the figure of TWS shipments in India has reached 8 million by the third quarter of 2021. It has more number of earbuds. boAt continues to dominate this field and the company has secured the top position for the fifth consecutive quarter. With the local audio accessories brand, the company has a market share of up to 63 percent.

If we compare the company’s third quarter of 2020 with the third quarter of 2021, then boAt has registered a growth of 55 percent this time. The market share of the company for this quarter is 35.8%. Due to the company’s low and mid range products, its demand is continuously increasing. This is the reason why boAt earbuds are the most bought TWS earbuds in India.

Realme surprised

In this report of Counterpoint Research, the number 2 ranked Realme has surprised everyone. The company has achieved this position in the third quarter of 2021 with 8.1 market share. Realme Buds Air 2 and Realme Buds Q2 Neo have played the most important role in this success of Realme. The company’s earbuds compete with boAt in the low and mid range.

Other companies

In this report, Noise has secured the third position in the third quarter of 2021 with 7.7 market share, while Apple is at number four with 7.6% market share. Apple has done well in the premium sector. On the other hand, Boult Audio has secured the fifth position with a market share of 5.3.

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