New TVs of Hisense and Toshiba brands can already be purchased in Russia
Hisense has updated the lineup of Hisense and Toshiba TVs. Improvements have been made to the functionality and design of the devices. From a wide range of TVs that combine the latest technology with first-class sound and picture quality, everyone can choose the right one for their home.
In the television business, Hisense is pursuing a two-brand strategy, promoting both the Toshiba brand and its own. The new Hisense U7QF TVs (50 and 55 inches) with 4K resolution deliver maximum depth and detail with 33 million pixels – 2 times more than 2K TVs and 4 times more than FHD TVs. What’s more, Hisense 4K AI Upscale technology guarantees crisp and detailed 4K quality images, regardless of the content’s original resolution. Hisense Full Array Local Dimming technology is used to adjust the contrast of each image –
one of the key features of these TVs. This technology is capable of delivering rich and high contrast images by supporting multiple local dimming zones on the DLED panel. This solution, in turn, makes it possible to view dark and bright scenes and see all the details. The second major feature of this series of TVs is the presence of quantum dot technology, thanks to which richer and more vivid colors are transmitted for a more realistic and immersive viewing experience. The recommended price for this model is from 40,000 to 45,000 rubles, depending on the diagonal.
Hisense A7500F 43 ”, 50 ” and 55 ” Certified 4K TVs include Wide Color Gamut for realistic and vivid images, new VIDAA U4 OS with new VIDAA ART for true TV and Dolby Vision support and all HDR standards. In addition, the A7500F and A7300F models feature Ultra Diming, which adjusts the contrast locally, and the remote controls for these TVs are localized and supplemented with OKKO and ivi buttons. Recommended prices for small diagonals start at 22,000 rubles, for large ones (50-55 inches) – from 30,000 rubles.
Hisense A5600F series TVs (32 and 40 inches) include Dolby Audio and dB-TV technologies, built-in Wi-Fi and Smart TV functions from VIDAA U, as well as a minimalist design.
and a virtually bezel-less screen. In addition, the 40-inch model has FHD resolution.
In the updated line of Hisense TVs in 2020, the new Laser TV 100L5F will also be available to customers. This is a high-tech 100-inch TV with full 4K resolution, HDR support, a new version of the 4th generation Smart TV from VIDAA U and powerful sound with Dolby Atmos technology.
The Toshiba TV lineup has also been updated. Toshiba Pro Theater TVs are presented in two series: U5069 in 4 diagonals and L5069 in two.
Toshiba’s premium U5069 series TVs combine superior picture quality with innovative 4K Ultra Essential PQ technology, which allows for full 4K images and upscaling from any source quality to 4K, HDR and Ultra Diming support for better contrast and realism, as well as rich and dynamic sound from Dolby Audio.
The L5069 series features a sleek design, Contrast Booster and Android Smart TV. DTS Studio Sound technology is responsible for the sound in these TVs.
“The company is gradually expanding its TV sales business in Russia. The company is optimistic about the future given its first half sales and intends to substantially increase sales by the end of the year. A multi-branding strategy, technological expertise, high quality standards, reasonable pricing policy and modern solutions, including smart TV functions, make our equipment attractive to customers, ”says Jay Dong, Head of Hisense and Toshiba TV Sales Department in Russia.
Russian consumers can buy TVs from the new Hisense lines in Hisense branded stores on the Aliexpress Internet site, as well as in the DNS digital and household appliances network and in Wild berries, Ozon, Vasuki online stores. The new Toshiba TVs are exclusively available for ordering on the Aliexpress marketplace, where the sellers are several Hisense partner stores, including the Toshiba brand store.
Hisense has prepared another lucrative offer for its customers. By purchasing any TV from the new Hisense or Toshiba lineup, customers will receive a subscription to the ivi online cinema service from 1 to 3 months. The package includes a card with a unique number, when using