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With the help of modern technology, the fantasy that we see on TV screens and read in books is beginning to turn into reality. AR is one of the representatives of innovation. Holograms have begun to surround people in the real world, providing a new experience, now it’s not just entertainment.

In many areas of activity (trade, business, games, healthcare, military affairs, etc.), augmented reality is used to solve comprehensive problems. In the article, we will analyze the trends in technological breakthrough and web technologies that need to be monitored today and with a high degree of probability they will be adopted in 2023.

TOP 4 technologies in 2023

Let us initially analyze the technologies that are and will be included in 2023 in the ordinary life of people. With their help, users will be able to create their own business, improve an existing one, use developments for new achievements in any field of activity from trade to medicine.
Acceptance of the Metaverses

Augmented reality is part of the metaverse. The digital world has gained a lot of popularity over the past year with Facebook’s Meta rebranding.  Due to the possibility of displaying virtual objects through augmented reality, there are ample opportunities for business and consumers in the real world.

Using body tracking, face tracking, enhanced scene depth detection, various corporations create filters for cameras to achieve the desired effect. Geenee AR and Ready Player Me are working together with a common goal. The metaverses use avatars that represent real people. By including a character in the Geenee WebAR Builder software, the user can add an avatar to the camera.

The development itself is not new, but the innovation is that through the program, people can transfer their characters used on other platforms to the application for further use in AR. In the future, this will improve virtual meetings and other events. For example, if a person uses a VR headset to get into a meeting, and another participant does not use such a tool, then the avatar can replace the real person in the meeting.

In order to achieve mass acceptance, it is important to get economical and powerful augmented reality headsets, with general affordability. This barrier today is No. 1 for entering the market.

Spatial sound will help enhance immersion in AR. The developers of the metaverses want to introduce all 5 human senses into the digital world, incl. hearing. VR and AR will be even more immersive, but you need to get 3D sound so that users can determine where the sound is coming from in 3D space, given their own position.

Sound effects can be achieved by mixing several sounds. The result is multi-sensory effects that allow you to use vision, sounds to deeply immerse yourself in the experience of a new reality.

The next possibility of the metaverse is the transfer of digital objects and products to the real environment. Fans of digital worlds love to work with objects from the real world to the metaverse and vice versa. All this is possible through AR. Such an achievement could open up the possibility for collectors and other users to access and exchange NFTs outside of wallets. Such a solution will quickly gain popularity and will be a clear trend in 2023.

Augmented reality and artificial intelligence

Such a symbiosis is already working and there are 2 methods when AI interacts perfectly with augmented reality:
Support for software to determine the faces and space required for the operation of augmented reality.
Both technologies are different, but they fit together perfectly due to the need for augmented reality. Algorithms are needed to understand all the sensors, and AI makes it as easy as possible to operate, doing the job more accurately than models designed only by humans.

As an example, consider Clip Drop – the program allows people to digitize objects from a real environment in 3D in a few minutes to work in computer programs. A similar scan can be used to import into the Metaverse.

The next example of a trend is auto design in the SketchAR app, showing a great combination of AR and AI. Through it, it is easy to draw in AR, but it is also possible for users to use AI for drawing. It is convenient to work when designing objects in 3D, where the initial environment is the real world. In 2023, subject to the full adoption of technology, AI will be able to design certain objects, create structures that will be used in a real environment.

Cross-platform augmented reality

Cross-platform programs are the main problem for developers who deal with augmented reality. Such applications may not yet be as good as native ones, but they are of high quality if you carefully approach the issue of development.

Cross-platform AR is easier to code, which could be a major go-to-market accelerator. In this case, performance may suffer. Choosing a cross-platform AR is acceptable if the product preview module in AR is simple. In AR navigation or 3D scanning, it is better to give preference to native applications.