Mobility has long become a familiar element of modern society. We use mobility everywhere: mobile banking, insurance, tickets, government services, books, communication, photography, navigation, shopping, etc., for this – availability is enough smartphone. Information and many services that a person needs in everyday life, accessible via mobile devices. Mobile technologies are also penetrating the corporate sector, because it is convenient, saves time, reduces paperwork costs, expands opportunities teamwork. Today, answers to official letters very often come by e-mail. In recent years, mobile technologies have also become widespread.
Mobile technologies are devices that are used to communicate with others. devices, as well as for sending short text messages. As the methods of delivering information to the consumer develop, new ones appear. service markets, there are major changes in on-line trade, processes are changing interactions between suppliers and consumers.
With the help of tablets and laptop computers, you can not only make calls and write messages, but also download files, send them to other users, edit and view. When developing based on the analysis of innovative developments.
determine the needs of the application mobile solutions in business processes of interaction with clients, employees, suppliers and consumers. Currently, a large number of events are held in Belarus and abroad. various studies of the mobile services market. Rapid market changes lead to the fact that it is rather difficult to compare data from different sources, but the main directions of the impact of mobile technologies on the service sector can be identified.
To do this, we will conduct a comparative analysis of data on the development of the mobile market. devices and technologies. According to dev.by, 2.16 million phones and smartphones were sold in Belarus in 2018 by $ 420 million. Compared to 2017, sales of gadgets increased by 13.7%, in monetary terms expression by 27.3%. At the same time, the total world sales of computers and laptops last year fell 1.4%, from 62.569 million devices to 61.686 million. July to September 2019, 37.6 million tablets were sold worldwide,
an increase of 1.9%, than last year. The global market continues to replace traditional PCs with smartphones, whose capabilities are constantly growing. Home Computer Replacement Process lengthens because there are no new uses for them In 2018, Be stat surveyed 8,080 organizations for the use of ICTs. By According to Be stat, 96.8% of the surveyed organizations used the network in their work Internet, 96.2% – e-mail, 22.3% – cloud services. The main purposes of using the Internet among the surveyed organizations: sending and receiving e-mail (99.4%), searching for information on the network (99.1%), banking operations (96.3%). As of January 1, 2019,
the number of mobile cellular telecommunication subscribers was 11.6 million. 78.4% of households had access to the Internet (the average value of this indicator in the world is 53.6%). Today in Belarus 79% of the population aged 6 – 72 years, of which almost 80% use the Internet every day. According to the study, 4.3 million Belarusians use the Internet from landline computers. 1.3 million residents of the country are connected to the Internet from tablets and mobiles phones. Thus,
the number of mobile Internet users in Belarus exceeds the number of stationary users. Mobile technologies are rapidly changing the Belarusian market. Total mobile subscribers in Belarus 11.87 million (126% of the population), broadband access 3G and 4G have 62% of subscribers. The number of Internet users has grown by 4.5% and is equal to 7.03 million people, or 74% of the population. Number of mobile internet users equals 5.8 million, which is 61% of the population. The overall rating of the country was 68.24 out of 100. Mobile infrastructure estimated at 51.94 out of 100, availability (in economic terms) of devices and services at 77.36 out of 100, and the willingness of consumers to buy them 89.18 out of 100. Availability of relevant content and services 60.5 out of 100. of all smartphones, tablet computers) is growing rapidly,
opening up new opportunities receiving and processing information. Among the ten promising mobile technologies according to experts Gartner’s companies currently include: 1. Technologies for creating location-based services; 2. Social networks; 3. Mobile search technologies; 4. Technologies for purchasing goods and services using mobile devices; 5. Mobile payments; 6. Technologies for creating situationally oriented services; 7. Object recognition; 8. Instant messages; 9.
Mobile mail; 10. Mobile video. Let us briefly characterize the prospects for the application of these technologies and their impact on service industry and marketing activities. Technologies for creating services with reference to the location of the mobile device (Location-based services LBS) allow you to take into account coordinates and personal data the owner of the smartphone, his gender, age, profession, preferences, hobbies and others. Such technologies open up new opportunities for organizing marketing campaigns, focused on a specific consumer. Social media technologies are continuously expanding the collection and processing various information using mobile devices. An association social media and mobile technology creates an innovative distribution channel advertising messages.
